- 西餐經(jīng)營管理特性
- 分餐制；
廚房管理較為傳統(tǒng)和規(guī)范；
注重禮儀，文化，服務(wù)，人力成本高；
經(jīng)營促銷靈活多變；
消費形式多樣：零點，套餐，自助，宴會；
環(huán)境優(yōu)雅，消費檔次較高；
重視菜肴的創(chuàng)新，鼓勵即興創(chuàng)作，廚師地位較高；
重視食品安全衛(wèi)生，各方面管理水平要求較高。
- Western restaurants Operation Management Features
- Separate dining system;
Relatively traditional and standardised kitchen management;
Staff pay attention to etiquette, culture and service with a high labor cost;
Promotes flexible operation;
Diversified dining options: a la carte, set meal, buffet, and banquet;
An elegant environment and high levels of consumption;
Highlights creative dishes, encourages impromptu creations and gives higher respect to chefs;
Highly values food safety and hygiene with strict requirements for management levels in various aspects.
- 西餐經(jīng)營管理難點
- 人員方面：
員工素質(zhì)要求較高，英語能力要求；
西餐禮儀文化的培訓(xùn)，食物飲料搭配的培訓(xùn)要求較高；
服務(wù)要求較高，造成人力成本非常高；
流程方面：
營業(yè)高峰期間難以保證服務(wù)品質(zhì)；
前廳和后廚建立高效準(zhǔn)確的溝通機制；
營銷推廣方面：
如何建立不斷改良的客戶關(guān)系管理體系，
以便于吸引新客人，維持好老客人的滿意度？
如何落實頻繁的產(chǎn)品促銷政策？
成本管理方面：
如何在保證經(jīng)營靈活性的前提下，保持可靠的監(jiān)控稽核能力？
食材較為昂貴，如何將損耗控制在合理的范圍之內(nèi)？
- Difficulties encountered in Western restaurants Operation Management
- Personnel：
Requires high quality personnel with strong proficiency in English;
High requirements for training on how to handle Western foods, etiquette, and how to match foods with drinks;
high service requirements and high labor costs;
Processes：
Hard to ensure high service quality during peak times;
Efficient and accurate communication mechanism needed between front of house and kitchen;
Marketing Promotion：
How can we establish a continually improving customer relationship management system,
so as to attract new customers and maintain the satisfaction of old customers?
How should we carry out frequent promotional policies?
Cost Management：
How can we maintain reliable supervision and auditing under the prerequisite of flexible operation?
How can we best control a reasonable range of losses against the price of costly food materials?
- 傳統(tǒng)POS點菜流程 以4位客人為例
- 引導(dǎo)客人入座，提供4份紙質(zhì)菜單；
客人瀏覽菜單，服務(wù)員陪同記錄在手工單上，平均占用10～20分鐘；
服務(wù)員與客人確認(rèn)點菜清單，平均占用2分鐘；
服務(wù)員收回菜單，將手工單錄到POS觸摸屏中，平均占用5分鐘；
廚房收到打印單，開始備餐；
服務(wù)員將打印的消費清單，置于客人桌上,供上菜確認(rèn)；
傳統(tǒng)流程平均每單占用服務(wù)員時間25分鐘左右，營業(yè)高峰期間容易顧此失彼，差錯率較高。
- Traditional Ordering Process To Serve 4 Customers,For Example
- Guide the customers to their seats, and offer them four paper menus;
It will take 10-20 minutes for the customers to browse the menu,
accompanied by our server who will write down their orders on paper;
It will take 2 minutes to confirm the order with the customers；
It takes 5 minutes to take the paper menus back, and to enter the orders into the POS system by the Touch Screen Station;
While the kitchen is processing the printed order, the server can begin to prepare…
The server places the printed guest check on the table for the confirmation of pick up;
This process will take at least 25 minutes, so during peak periods it will likely cause a high error rate and also low customer satisfaction.
- 使用Yumstone iPod Touch點菜流程 以4位客人為例
- 引導(dǎo)客人入座，提供4份紙質(zhì)菜單；
客人瀏覽菜單，服務(wù)員陪同，用iPod Touch點菜，平均占用10~20分鐘 ；
服務(wù)員與客人確認(rèn)點菜清單，平均占用2分鐘；
服務(wù)員用iPod下單，系統(tǒng)通過無線網(wǎng)絡(luò)，即時進(jìn)入Yumstone易石Pos系統(tǒng)中，服務(wù)員收回紙質(zhì)菜單，不占用時間；
廚房收到打印單，開始備餐；
服務(wù)員將打印的消費清單置于客人桌上，供上菜確認(rèn) 。
使用iPod菜，平均每單占用服務(wù)員時間20分鐘左右，避免二次錄入差錯，并為廚房間節(jié)約了寶貴的5分鐘上菜時間。
- Use Yumstone iPod Touch When using the iPod touch process (to serve 4 customers,for example)
- Guide the customers to their seats, and offer them four paper menus;
It will take 10-20 minutes for the customers to browse the menu,
accompanied by our server who will use the iPod touch to record their choices;
It will take 2 minutes to use the iPod touch to confirm the order with the customers;
When using the iPod Touch to place the order, the Yumstone POS system will receive the order automatically via Wi-Fi networks, which occupies almost NO EXTRA time;
While the kitchen is processing the order, the serve can begin to prepare at the same time…
The server will print the guest check and attach it to the table for the confirmation of pick up.
The whole process will take an average of 20 minutes. By using the iPod touch, you can avoid written mistakes and keyed in errors. You can also save a valuable 5 minutes , during which time the kitchen can prepare the first course.
- 使用Yumstone iPAD自助點菜系統(tǒng) 以4位客人為例
- 引導(dǎo)客人入座，提供4臺裝有Yumpad客人自助點菜系統(tǒng)的iPad；
客人使用iPad瀏覽菜單并自行點菜，服務(wù)員不必陪同，轉(zhuǎn)去招呼別的客人；
只需花1分鐘介紹如何使用iPad點菜系統(tǒng)；
客人按點菜完成按鈕，系統(tǒng)通過BP機自動通知服務(wù)員；
服務(wù)員使用任意一臺iPad，調(diào)出4位客人的點菜清單，系統(tǒng)自動合并為一張清單，服務(wù)員與客人確認(rèn)點菜清單后，點擊下單，系統(tǒng)通過無線網(wǎng)絡(luò)，
即時進(jìn)入Yumstone易石Pos系統(tǒng)中，服務(wù)員收回iPad菜單，共占用2分鐘時間；
廚房收到打印單，開始備餐；
服務(wù)員將打印的消費清單置于客人桌上，供上菜確認(rèn)；
使用iPad點菜，平均每單占用服務(wù)員時間僅為3分鐘左右，避免二次錄入差錯，
并為廚房間節(jié)約了寶貴的5分鐘上菜時間，在營業(yè)高峰期間，服務(wù)員的接待能力提升8倍以上，客人滿意度大大提升!
- Use Yumstone iPAD Menu System When using the iPad Menu process (to serve 4 customers,for example)
- Guide the customers to their seats, and offer four iPads which are equipped with a Yumstone iPad Menu Ordering System;
While the customers browse the iPad menu, it’s unnecessary to accompany them. Our servers can attend to other customers within the space of a minute,after only introducing the directions of the iPad menu;
Once the customers finish making their orders, the system will inform the server automatically via a BP Call;
The server himself can use any one of the iPad menus, type in the table no., and the system will merge all 4 customer checks into one check. Afterwards, the server can confirm the merged check with the customers, and click the “place order” button if it is correct. The POS system will then receive the order automatically via a Wi-Fi network,and the server can then take the 4 iPads back. It will take a total of 2 minutes for this whole process to take place;
While the kitchen is processing the order, the server can begin to prepare at the same time… The server can print the guest check and attach it to the table for the confirmation of pick up. By using the iPad menu, the whole process will take just 3 minutes on average! It will avoid any written mistakes or keyed in errors, andsave a valuable 5 minutes for the kitchen to prepare the first course in good time;
The use of the iPad menu will improve business handling capacity during peak periods by 8 times! Service quality will therefore be significantly improved.
- 勾起食欲！極精美的菜單展示
- 采用Yumstone易石軟件的iPad自助點菜系統(tǒng)，借助于蘋果iPad強大的硬件平臺，大幅突破傳統(tǒng)印刷技術(shù)的限制，將您獨特菜肴細(xì)膩生動地展現(xiàn)出來，必將引爆客人的食欲！
使用iPad點菜后，對于人均消費額的提高，會有很大的幫助。
- Evoking appetite! The most elegant menu
- Based on Apple iPad’s strong hardware platform, Yumstone iPad Menu Ordering system can help you to display your unique cuisine in a delicate and vivid way. It’s a great step forward from traditional printing technology, and will greatly catch the eyes of your customers.
It’s very helpful for increasing the average amount spent per customer.
- 想變就變！給運營插上翅膀
- 所有的東西都在變：時代在變，季節(jié)在變，客戶在變，口味在變，供應(yīng)商在變，競爭環(huán)境在變…
您的紙質(zhì)菜單能否勝任？
使用Yumpad for iPad客人自助點菜系統(tǒng)，10秒調(diào)整菜品推薦位置，一鍵即可更新，讓您今天的菜單和昨天的不一樣！
- Change as your wish! Wings to the operations team
- Everything is changing: age, season, customer tastes, suppliers, the environment is becoming more competitive…
Can your paper menu change as you wish?
While using the Yumstone iPad menu, it takes only 10 seconds to adjust the recommended dishes to the right position, and only one click to refresh all the iPad menus so that they are not the same as yesterday’s: It’s so easy.
- 炫酷！極易上手
- iPad自助點菜系統(tǒng)：輕松的滑動和點擊實現(xiàn)翻頁，點菜，即使是毫無電腦使用經(jīng)驗的老人，也無任何使用障礙；
iTouch/iPhone服務(wù)員點菜系統(tǒng)：將Captain Order點菜形式展現(xiàn)在iPod Touch上，完全兼容原有點菜習(xí)慣，上菜次序，座位信息全自動記錄，服務(wù)員輕松上手！
- Cool! Easy to use
- While using the Yumstone iPad menu: Simply slide to the relevant page and click to order. It’s very friendly and easy to start to use; even to a computer illiterate person;
While using the Yumstone iTouch System: Following all the habits of the paper order form, display the “Captain Order” on the iPod touch/iPhone, by clicking the corresponding column to order. The system will then record the course information and seat number automatically.
- 節(jié)約人力！更高滿意度
- 使用iTouch點菜系統(tǒng)中的暫存單功能，在營業(yè)高峰時候可以同時為臨近幾個餐桌的客人提供點菜服務(wù)，對比傳統(tǒng)點菜流程，提升2倍以上的接待能力；
使用iPad自助點菜系統(tǒng)，可以讓客人自助完成點菜的過程，通過BP機自動呼叫功能，提升8倍以上服務(wù)員接待能力！
使用iTouch/iPad點菜系統(tǒng)，都可以在客人身邊即時完成下單動作，無需跑動和二次錄單，提高了廚房上菜的速度，提高了客人滿意度。
- Labor cost saving! Higher satisfaction
- While using the iTouch system: During peak periods, use the “Hold Items” function, so that the server can offer order services for nearby customers. Use the “Fire Items” function to continue the order. This will double the improvement of business handling capacity;
While use iPad menu: self-service ordering by customers, when it has been finished, the system will inform the server via a BP call, 8 times improvement of business handling capacity!
The system allows the server to send the order to the kitchen without leaving their customers or keying in orders at a workstation; saving more time for the kitchen to prepare foods.
- 菜單更輕薄！內(nèi)容更豐富！
- 幾十款葡萄酒，幾百款美食，如何推薦令人滿意的組合？
使用iPad自助點菜系統(tǒng)，您可以發(fā)揮大廚的專長，將專業(yè)的內(nèi)容搭配融入iPad菜單中，不必再辛苦培訓(xùn)每個服務(wù)員；
200頁菜單？300頁菜單？不必?fù)?dān)心菜單重到客人拿不動；菜單厚度8.8毫米，重680克，再多的內(nèi)容也盡收羅，這就是用了iPad點菜后的好處；
- Thinner and lighter! But a much richer and more varied menu!
- Dozens of bottles of wine, hundreds of types of food; how to recommend the perfect combination to your customers?
While using the iPad menu: Instead of hard training each server, your manager can show his expertise by setting rich and professional content to the iPad menus;
200 pages? 300 pages? Don’t worry about the menu being too heavy for the customers; the iPad menu is 8.8 mm thick and weighs only 680 grams, no matter how much content is loaded on to it!
- 功能強大！為西餐廳量身定制
- 西餐廳獨特的Captain Order點菜模式在iTouch/iPad系統(tǒng)上展現(xiàn)，無需復(fù)雜的操作，服務(wù)員即可輕松準(zhǔn)確的將點菜信息，上菜次序，座
位信息等一次搞定；
廚房打印單快速，準(zhǔn)確，完全吻合西餐廚房操作模式的打印格式要求；
iPad自助點菜系統(tǒng)上，實現(xiàn)獨特的訂單合并功能，將同一桌的多個客人的點菜清單合并到任意一臺iPad上，供服務(wù)員確認(rèn)到Captain Order格式中，完成一次下單。
- Powerful! Customized for the Western Restaurant
- Special Captain Order designed in Yumstone is perfectly available by the iTouch/iPAD system, without the complex operations, so that our waiters can get started easily and accurately, including serving orders and seat information;
The kitchen can receive printed orders more quickly and more accurately, with all the necessary information attached to the dishes such as seat number and course sequence;
While using the iPad Menu, customer orders can be merged together with the "Captain Order" form according to the same table number. This is so that, using any iPad, the server can confirm the order with the customers, and send the order to the kitchen at the same time.
- 穩(wěn)定可靠！
- 離線式點菜；
在線式下單；
10+年餐飲系統(tǒng)設(shè)計經(jīng)驗，產(chǎn)品穩(wěn)定性極高。
- Stable and reliable!
- Yumstone iPad/iTouch System support is maintained offline: just browse and click;
On-line operation to send orders to the POS system and to update the menu;
Yumstone has focused on the food and beverage industry for more than 10 years, and our system has been tried and tested by thousands of restaurants.
- 多語言支持！英文版已推出
- 客人是老外？服務(wù)員也是老外？
沒關(guān)系，Yumstone西餐專業(yè)版現(xiàn)在提供英文版，中英文切換，一鍵搞定。
- Multi-language support! Now an English version is also available
- Foreign customers? Foreign servers?
It’s OK, we can provide a menu with an English version,featuring a button which can be used to switch between English and Chinese.
- 更低造價！更低總擁有成本
- iTouch點菜方案：iPod Touch的購買成本僅為傳統(tǒng)觸摸屏的1/7，移動業(yè)務(wù)處理能力，提升接待能力1倍以上，非常適合于小型西餐廳使用；
iPad點菜方案：用iPad取代傳統(tǒng)紙質(zhì)菜單，可節(jié)約各種菜單的制作印刷成本，并可大幅節(jié)約人力成本，以三年總擁有成本測算，iPad比紙質(zhì)菜單成本低50%以上。
- Lower cost! Lower total cost of ownership
- Through adopting Yumstone iTouch ordering system, the hardware cost is much lower than it would be for traditional Touch screen solutions. The cost of 7 iPod touch systems is equivalent to the cost of 1 Touch screen workstation. However, the former business processing capacity is 2 times higher; So it is ideal for use in a small Western restaurant;
By adopting the Yumstone iPad menu solution, we can not only save on printing costs on all kinds of paper menus, but also on labor costs. A three-year total cost of ownership estimates that the iPad menu will save a considerable amount of money; costing at least 50% less than paper menus.
- 高擴展性！強大的ERP擴展功能
- 需要更完善的功能？
Yumstone易石軟件專注于餐飲信息化管理超過10年， 可以提供模塊化功能插件，滿足客戶系統(tǒng)平滑升級需要；
1.預(yù)訂領(lǐng)位排隊等候子系統(tǒng)；
2.庫存管理/采購管理/成本控制管理子系統(tǒng)；
3.會員管理/客戶關(guān)系管理子系統(tǒng)；
4.集團(tuán)六大中心系統(tǒng)：集團(tuán)數(shù)據(jù)中心、運營控制中心、會員CRM清算中心、中央廚房物流配送中心、行政及人力資源中心、互聯(lián)網(wǎng)預(yù)訂外賣中心。
- High scalability! More ERP function support
- Need more functionality?
Yumstone has been focused on Information Management of the Food and Beverage Industry for over 10 years. Our system can provide modular functionality plug-ins to meet the changing demands of your business in the following ways;
1.Reservations, Hostesses, Queuing Management subsystem;
2.Inventory, Purchasing, Cost-control Management Subsystem;
3.Membership, Customer Relationships, Management Subsystem;
4.Six Centers of Franchisor Systems: Group Data Center,Global Control Center of Operations and Standards,Membership and CRM Clearing Center,OA and Human Resource Center,and Internet Reserving and Delivery Center.
- iTouch點菜西餐專業(yè)版案例參考：
El Willy 西班牙餐廳 - 全新的El Willy餐廳坐落在一處于1906年建造的歷史建筑內(nèi)，昭示著老板兼總廚Willy Trullas Moreno要開一家上海門戶餐廳的野心。不過，相比外灘黃金地段高檔餐廳的端莊優(yōu)雅，全新El Willy仍然保持了俏皮活潑的本色裝修明快鮮亮，格局自由隨意。在極具老上海風(fēng)情的半圓形窗邊擺放的木質(zhì)餐桌上，五顏六色的小豬圖案餐盤，與Willy本人身穿的帶有小豬圖案的廚師服相得益彰，你立刻能感受到西班牙人想要帶給客人更多的是用餐的樂趣，而不是別的；
系統(tǒng)配置：1*服務(wù)器/1*收銀/6*iPod/3*廚房打印機/1*消費單打印機；
軟件配置：點菜收銀基礎(chǔ)模塊/iPod自助點菜西餐模塊；
系統(tǒng)總造價：人民幣7萬左右； - 餐廳體驗地址：上海市黃浦區(qū)中山東二路22號5樓。
- Yumstone iPad Western Professional
Reference Case :
El Willy - The new El Willy Restaurant is located in a historic building built in 1906.It has been a clear ambition of the owner, and Chef Willy Trullas Moreno, to open a portal restaurant. However, compared to the other prime location restaurants that are also situated on the Bund, which are dignified or elegant, the new El Willy retains the true nature of a successful restaurant with its witty and lively atmosphere, bright decorations and random layout. The wooden dining tables have been placed nearby the very old Shanghai style semi-circular windows. When you see the colorful pig pattern plates and the apron that the chef Willy wears himself with a matching pattern, you feel immediately that the Spaniards want to bring guests more of a pleasurable dining experience rather than anything else;
Hardware Configuration: 1*Server/1*Cashier/6*iPod Touch/3*Kitchen Printer/1*Cashier Printer;
Software Configuration: Basic POS Module/6* iTouch ordering licenses;
System Total Cost: Around RMB 70,000; - Restaurant address: 5F, No. 22, Zhongshan Second East Road, Huangpu District,
- iPad點菜西餐專業(yè)版案例參考：
極食餐廳 - 極食餐廳是一家充滿創(chuàng)造力的西餐廳，餐廳提供無與倫比即摘即食的極致美食體驗；
餐廳由米其林星級廚師掌勺，精心制作，為每一位前來用餐的客人提供前所未有的美食體驗。在極食餐廳小憩，用餐，享用到的不僅僅是美食，而是全新概念的健康生活理念。
這里不單單是一家餐廳,還是一種生活方式的體驗場所.來用餐的客戶可以尊享苗圃iPlant智能蔬菜種植機特別種植的芽苗菜品種,您可以通過我們的App系統(tǒng)隨時隨地的了解自家自留地中蔬菜的成長狀態(tài),并可以預(yù)約特制自己的佳肴并預(yù)定用餐時間和親朋好友們一起分享收獲的快樂.我們的WOW Magic Mat讓您可以見證魔術(shù)般紅酒醒酒過程,在品味紅酒旅程中,讓美食變的是那么的美侖美奐。
餐廳營業(yè)面積800平米，裝備10臺iPad取代紙質(zhì)菜單：
系統(tǒng)配置：1*服務(wù)器/1*收銀/1*觸摸屏點菜/1*倉庫站點/1*經(jīng)理站點/10*iPAD/4*廚房打印機/2*消費單打印機；
軟件配置：點菜收銀基礎(chǔ)模塊/iPAD自助點菜西餐模塊*10/庫存管理系統(tǒng)/會員系統(tǒng)；
系統(tǒng)總造價：人民幣15萬左右；
餐廳體驗地址：上海市浦東新區(qū)芳甸路1188弄喜瑪拉雅中心B1-152(近新國際博覽中心)。
- Yumstone iPad Western Professional Reference Case :
g+ Restaurant - g+ Restaurant: A creative Western restaurant that provides unique freshly-picked and ready-to-eat superb delicacies;
With its Michelin-starred chefs, the restaurant provides each guest with an unprecedented culinary experience. Taking a rest and having dinner at the restaurant gives you not only the culinary delicacies, but also a fully new concept on how to live a healthy life;
It is not merely a restaurant; it is a place to experience a new life style. Guests coming for dinner will enjoy the special sprouting vegetables planted in our iPlant vegetable planting machine, and become aware of the growth of the vegetables planted on your own lot anytime via our App system. Moreover, you can make a reservation to create your own individual dishes at a reserved time with your friends and family in order to enjoy the happiness of your harvest. You can witness the magic decanting process via our WOW Magic Mat, making your foods appetizing while appreciating the magic wine;
800m2 operating space equipped with 10 iPAD menu system instead of a paper menu:
Hardware Configuration: 1*Server/1*Cashier/1*Touch Screen/1*Inventory Station/1*Manager Station/10*iPad/4*Kitchen Printer/2*Cashier Printer;
Software Configuration: Basic POS Module/10* iPad menu ordering licenses/Inventory Management Module/Membership and CRM Module;
System Total Cost: Around RMB 150,000;
Restaurant address: Himalaya Center B1-152, Lane 1188, Fangdian Road, Pudong New District, Shanghai (near Shanghai New International Expo Center).